Case studies + capabilities
Culture is the strategy.
Selected work from FOC Atelier, the creative and strategic arm of Future of Creatives. Our team brings end-to-end global expertise across strategic communications and public relations, brand marketing, consumer technology, AI, creative direction, creator partnerships and experiential execution, for select brands, public figures and industry leaders. Founded by SHAVONE.
Campaigns delivered in North America · Latin America · Europe · Asia-Pacific · Africa
Clients + partners
What we do
FOC Atelier is a skilled, multidisciplinary team built for culture-forward work. Our work spans AI, entertainment, music, TV and film, fashion, beauty, lifestyle, sports, art and social impact.
Selected work
Organized by the kind of work we deliver: brand and platform campaigns, artist and talent campaigns, and experiences.
Brand + platform campaigns
Global launches, cultural campaigns and partnerships for consumer tech brands and platforms.
Artist, talent + creator campaigns
Release campaigns, cross-vertical publicity, partnerships and reputation for artists, creators, actors, athletes, authors and executives, across music, sports, entertainment, fashion, lifestyle and tech.
Talent and creators we've run campaigns with (sample list, more available upon request)
View more artist + talent campaigns
Experiences + events
Cultural programming, brand experiences and talent-led rooms, produced end to end.
Earned media
A sample of editorial, broadcast and social coverage secured across our campaigns.
Brand + platform campaigns
Honoring Black creators on TikTok for Black History Month
Nick Jonas, Demi Lovato and Serena Williams help unveil Instagram StoriesRead the story ↗
Instagram and Spotify team on the United States of #BlackGirlMagic map
VSCO launches a campaign to celebrate Black joyRead the story ↗
Black Gen Z deserve a better internet: VSCO's #BlackJoyMatters
The best Instagram moments from the BRIT AwardsArtist + talent campaigns
Justin Bieber reveals his Purpose album cover art on Instagram
Prince joins Instagram and launches a verified “Princestagram”Read the story ↗
Selena Gomez tops Instagram's annual Year in ReviewRead the story ↗
Tegan and Sara and The Trevor Project talk LGBTQ mental health, live on InstagramExperiences + events
TikTok Visionary Voices Black Hollywood BrunchRead the story ↗
TikTok Visionary Voices honors Black creativesRead the story ↗
SHIFT CTRL music discovery series
Work with us.
If you're interested in collaborating with FOC Atelier, complete the interest form. It helps us understand your vision and explore alignment. We review every inquiry with care and follow up on projects that are a strong fit.
How we partner
- Communications + PR
- Brand + talent strategy
- Brand partnerships + collaborations
- Creative direction
- Special events + experiential
- Social media + digital strategy
- AI strategy + implementation
- Workshops + training
- Project-based support
Artist + talent campaign